Articles

The Barnum Effect
9 3 min
marketingsales+4

The Barnum Effect

How marketers use the barnum / forer effect in messaging for their audience to see themselves in the message.

Dustin Saksek
Dustin Saksek
16/03/2023
Want to increase your sales by 11%?
3 2 min

Want to increase your sales by 11%?

How Hamburger Helper recovered with an 11% sales increase in 2005.

Dustin Saksek
Dustin Saksek
20/01/2020

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